Case Study | Ab App Ki Nahi, Aap Ki

Overview

inDrive’s “Ab App Ki Nahi, Aap Ki Chalegi” campaign placed riders in control. Launched in July 2024, it engaged 38 influencers across 6 major cities with relatable content and viral storytelling. (Delhi, Mumbai, Kolkata, Bangalore, Pune, & Chandigarh).

Objective

Boost brand awareness and recall while reinforcing inDrive’s fair pricing model through viral influencer activations.

Strategy and Solution:

32 creators highlighted fair pricing through relatable scenarios.
A lively “Brand Manager” character amplified engagement and memorability.
Focused on 6 key cities to enhance local relevance.
Mega-influencers like Ashish Chanchlani & Purav Jha used comedic skits to maximize impact.
Enabled a high-impact, rapid rollout through meticulous planning.