#BasicHaiTohSimpleHai Campaign

case study


Tier 1 City Targeted Influencer Engagement Campaign for brand positioning and awareness.


Enhance brand awareness, solidify market identity as top home loan aggregator, and reduce acquisition cost.

Strategy and Solution:

  • Collaboration with fintech and infotainment influencers to highlight Basic Home Loans' propositions, and to cultivate brand trust
  • Focused content on educating consumers about the benefits of Basic Home Loans' services, in turn lowering the acquisition rate
  • Utilized a targeted geographical approach to address specific market needs.


  • 10+ Influencers
  • 2.1M+ Reach & Views
  • 65M+ Likes

Explore more case studies:

#Jabkarenridewithindrive campaign

Part of The expansion Support campaign executed in Tier 2 cities.

#FreshAurChangaAitheMilega campaign

Part of a complete Digital Transformation drive for GCC.


Join our Newsletter

If you’re driven by curiosity and love research-based
design arguments, the newsletter is for you.