#Jabkarenridewithindrive Campaign

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case study

Overview

Part of The expansion Support campaign executed in Tier 2 cities

Objective

Solidify inDrive’s market presence and communicate its value proposition of affordability and accessibility.

Strategy and Solution:

  • Collabed with 18+ regional influencers to tap into local consumer pool 
  • Showcased inDrive as the optimal ride-hailing choice through relatable/fun influencer content
  • Focused on affordability and ease of access as main selling points

Strategy and Solution:

  • 20+ Influencers
  • 4M+ Reach & Views
  • 492K+ Likes
  • 13K Shares
  • 13.26 ERR

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