Case Study | Ab App Ki Nahi, Aap Ki

Overview

inDrive's 'Meals on Wheels' initiative was launched in November 2024 to combat hunger. This campaign aimed to provide nutritious meals to underprivileged communities, addressing the pressing issue of food insecurity.

Objective

Address hunger by donating 15,000+ food boxes to those in need.
Encourage passengers to contribute to the cause through their regular rides.

Strategy and Solution:

For every second ride booked via inDrive in select cities, one meal box was donated to an individual in need.
Deployment of six specialized vehicles to distribute meals in targeted communities.
Active participation from passengers, driver partners, and social media influencers to amplify the campaign's reach and impact.