Case Study | Safar ke liye suffer kyun | Anagram

#SafarKeLiyeSufferKyun Campaign

case study

Overview

Part of a 360° post-branding revamp campaign done in Tier 1 cities (Delhi, Mumbai, Pune & Kolkata).

Objective

Drive user activation among an aware audience and boost brand awareness aligning with inDrive’s new branding.

Strategy and Solution:

Partnered with 16 high-profile influencers and celebrities in major to maximize reach and impact
Influencers created content around the theme "Why Suffer for Rides? Just inDrive", addressing the industry-common pain point of ride difficulty
Emphasized inDrive’s ease of booking and competitive pricing as key differentiators in the market.

RESULTS:

25+ Influencers
19M+ Reach & Views
22M+ Likes
115k Shares
13.26 ERR

Explore more case studies:

#BasicHaiTohSimpleHai campaign

Tier 1 City Targeted Influencer Engagement Campaign for brand positioning and awareness.

Design

cacs

#FreshAurChangaAitheMilega campaign

Part of a complete Digital Transformation drive for GCC.

Design

Develop